Built for people who already know what they want

MOST POUCH USERS AREN’T LOOKING FOR SOMETHING FLASHY. THEY’RE LOOKING FOR SOMETHING THAT WORKS THE WAY THEY EXPECT — DISCREET, RELIABLE, AND CONSISTENT.

STR8UP IS FORMULATED WITH NOVATINE™, A COMPOUND THAT INTERACTS WITH THE SAME RECEPTORS AS NICOTINE. THE RESULT IS A FAMILIAR ORAL POUCH EXPERIENCE WITH A CLEAN, MODERN FORMULA.

AVAILABLE IN MULTIPLE STRENGTHS SO YOU CAN FIND THE BALANCE THAT FITS YOUR ROUTINE.

Simple. Discreet. Consistent

Clean formula

Novatine™ + standard pouch ingredients. No tobacco leaf.

Multiple Strengths

4mg, 8mg, and 12mg options so you can match your preference

Everyday flavors

Wintergreen, Citrus, Watermelon Cool, Cool Mint and more - designed to taste clean without overpowering.

How to use

  • 1.

    Place one pouch between your upper lip and gum.

  • 2.

    Leave in place for up to 60 minutes. Do not chew or swallow the pouch.

  • 3.

    Dispose of responsibility when finished.

Best Sellers

  • Watermelon Cool

    Watermelon Cool

    Watermelon Cool

    From $5.99 USD
    From $5.99 USD
  • Citrus

    Citrus

    Citrus

    From $5.99 USD
    From $5.99 USD
  • Cool Mint

    Cool Mint

    Cool Mint

    From $5.99 USD
    From $5.99 USD
  • Wintergreen

    Wintergreen

    Wintergreen

    From $5.99 USD
    From $5.99 USD

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What you should know

Novatine™ is a synthetic nicotine analogue. It is structurally similar to nicotine and produces similar effects by binding to related receptors in the body. It is not nicotine.

Like nicotine, Novatine™ may be addictive. This product is not intended for people who do not already use nicotine or nicotine-like products. It is not a smoking cessation product and is not approved by the FDA as a modified-risk tobacco product.

We sell exclusively to adults 21+. Age verification is required at checkout.